What does your website say about your business?
No matter what you are selling, your website needs to truly reflect your branding and your values.
Your website is an online version of your business and can often be the first interaction a prospective customer has with you. If your office is modern and fresh but your website hasn’t been updated for the last 5 years then it may be time to re-look at how it is helping you get more business.
In today’s hectic world most prospective customers have a short attention span. You probably have about 5 seconds to grab someone’s attention before they move on to the next site.
Present your information in an easy to understand and focussed way to allow your prospective clients to determine if what you are offering will add value to their lives or solve their problem
Choosing the right colour for your website will help keep a viewer’s attention. The right colour combination can influence a customer’s mood and keep them engaged.
Viewers of your website want to see the benefits you can give them not the features. Benefits describe how your product will help solve their problems whilst features will describe the function of your product or service. Prospective clients also want valuable content such as hints and tips, fact sheets and white papers.
When was the last time you stepped back and looked at your website through the eyes of a prospect?
If you look objectively at your website does it:
- Reflect your brand?
- Explain immediately what your business is about?
- Explain the benefits of your product or service?
- Show you care about the user’s experience?
- Show you understand your customer’s needs?
- Allow easy access on all devices?
- Take less than 3 seconds to load an individual page?
- Easily explain your USP?
If you answer “No” to at least one of these points, then you may need to take that step back and re-look at your website.