Elizabeth Basten
Fractional CMO
Liz joined us in August 2024 to sort out our marketing strategy and make sure we’re not just good at what we do, people actually know about it. As Founder and CEO of Kiss My Brand, she brings over thirty years of growing brands that matter. She’s a board-level CMO and Non-Executive Director who works with everyone from corporates to scrappy start-ups, specialising in employer branding, purpose-led strategy, change management, investor relations, and actually driving revenue (not just looking busy).
She’s particularly passionate about getting more women into leadership and mentors emerging talent whilst helping companies win the war for talent through smart HR-marketing collaboration. Liz is mum to two teenagers, so stress management is basically her superpower. She also tells us Jigsaw Tree is her favourite client and we’re absolutely choosing to believe that’s true!
